
Malika Pritchett, Ph.D., BCBA-D, LBA
Clinical Leadership
In-home services across Frisco and nearby
Insurance
9 plans
Ages served
In-center ABA: 18 months–8 years; at-home ABA: 18 months–13 years; evaluation support: 18 months–6 years
Availability
Accepting new clients
Setting
Center-based · In-home
Languages
English
Overview
A dedicated ABA therapy center on Smotherman Rd in Frisco's Collin County serves children with autism across the Dallas–Fort Worth corridor. The multisensory space—equipped with therapy rooms, interactive play zones, reading nooks, and hands-on craft areas—is built around the goal of helping kids grow communication, independence, and social skills. In-center therapy runs from 18 months to age 8, with at-home sessions extending to age 13.
Frisco and DFW families who want BCBA-supervised, center-based ABA for young children, with the flexibility to continue at-home services as kids grow.
BCBAs design individualized treatment goals and oversee every session, while RBTs deliver the direct therapy work. Twice-monthly Family Guidance meetings—led by a BCBA—put practical strategies directly in caregivers' hands for use both at the center and in everyday home routines.
An appointment is recommended; the center is open weekdays from 8am to 5pm. The practice works with most major insurance plans and lists more than 120 in-network payers on their website, including UMR, Blue Cross Blue Shield, Optum, Ambetter, and others.
Services
The people
Team includes 2 BCBAs.

Clinical Leadership

Clinical Leadership
Dr. Wright brings both research and public health expertise (Ph.D., MPH) to the organization's clinical leadership team.

Clinical Leadership
Payment
Coverage can change, so confirm your specific plan when you reach out.
Reputation
Ratings and reviews sourced from Google.
The space

Good to know
Action Behavior Centers provides ABA therapy in center and in-home settings in and around Frisco. In-home suits families who want skills practiced in the child's own environment, while center-based offers a structured, distraction-light space.
In Texas, many commercial health plans and Texas Medicaid cover ABA therapy for children with an autism diagnosis. A confirmed diagnosis is required for coverage, which is why many families begin with an evaluation — Action Behavior Centers can help you confirm your benefits first.
Action Behavior Centers works with plans including UMR, Allegiance, Medica, Blue Cross Blue Shield, Optum, Allied Benefit Systems, among others. If your plan isn't listed it's still worth asking — provider networks change often, so confirm your specific plan when you reach out.
Action Behavior Centers serves ages In-center ABA: 18 months–8 years; at-home ABA: 18 months–13 years; evaluation support: 18 months–6 years. If your child is near the edge of that range, it's worth reaching out — providers often make case-by-case decisions.
Action Behavior Centers is located at 25663 Smotherman Rd Building A, Frisco, TX 75033, serving families throughout Frisco and the surrounding area. If getting there is difficult, ask whether telehealth or in-home options are available.
Action Behavior Centers is currently accepting new clients in Frisco. Sharing your child's age and insurance up front helps them tell you quickly whether they're a fit — availability can change fast.
Ratings sourced from Google. Autism Services Finder verifies listings but doesn’t endorse providers. Updated July 2026.
25663 Smotherman Rd Building A, Frisco, TX 75033
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