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Behavioral Innovations - ABA Therapy For Kids with Autism

Center-based in Frisco, TX

4.3(15 Google reviews)
Accepting new clientsCenter-based

Insurance

8 plans

Ages served

18 months - 10 years

Availability

Accepting new clients

Setting

Center-based

Languages

English

Overview

Autism therapy and services in Frisco

A center-based ABA clinic at 255 W Lebanon Rd in Frisco, Texas, this location is part of a network with over 25 years of experience treating children ages 18 months to 10 years. Beyond daily ABA sessions, the center offers on-site autism diagnostic evaluations and an after-school social skills group called Beyond the Bell. Families in West Plano, Little Elm, McKinney, The Colony, and Prosper also draw on this location.

Best for

Young children with autism — toddlers through early elementary age — whose families want high-intensity, insurance-covered ABA at a dedicated center with the option of getting an autism evaluation in the same place.

Their approach

Each child works 1:1 with a Registered Behavior Technician under a BCBA-designed plan, with sessions running 20-40 hours weekly. For families waiting to start full ABA, a weekly ABA Prep program builds foundational skills and eases the transition.

What to expect

An intake advocate walks families through insurance verification — accepted plans include Tricare, Aetna, Cigna, BCBS, Humana, Optum/UHC, Imagine Health, and Magellan. Diagnostic assessments (in-person or virtual) for children under 10 can be scheduled directly through the clinic.

Services

Services & specialties

ABA Therapy

Funding
private insuranceTricare
Setting
center
BCBA Led
Yes
Age Focus
toddlerpreschoolschool-age
Intensity
20-40 hours per week
Program Type
comprehensive
Parent Training
Yes
Insurance Auth Help
Yes

Autism Diagnosis & Assessment

Age Range
under 10 years
Evaluator Types
psychologist
Telehealth Eval
Yes
Scope Of Testing
  • comprehensive autism assessment

The people

Meet the Behavioral Innovations team

Team includes 1 BCBA.

Kassandra Atterbury

Clinical Expert / BCBA

BCBA

Featured as the clinical expert at the Frisco West location, Kassandra Atterbury holds BCBA credentials and works directly with children with autism at this center.

Payment

Insurance & payment

Optum/UHCAetnaHumanaBlueCross BlueShieldCignaImagine HealthMagellan HealthTricare

Coverage can change, so confirm your specific plan when you reach out.

Reputation

What families say about Behavioral Innovations

4.3
15 reviews

Ratings and reviews sourced from Google.

Good to know

Common questions about Behavioral Innovations

Does Behavioral Innovations offer in-home or center-based ABA therapy?

Behavioral Innovations provides ABA therapy in center settings in and around Frisco. In-home suits families who want skills practiced in the child's own environment, while center-based offers a structured, distraction-light space.

How many hours of ABA therapy does Behavioral Innovations provide?

Programs typically run 20-40 hours per week, with the exact plan set by your child's BCBA after an initial assessment. Comprehensive programs address several developmental areas at once, while focused programs target specific skills.

Is ABA therapy covered by insurance in Texas?

In Texas, many commercial health plans and Texas Medicaid cover ABA therapy for children with an autism diagnosis. A confirmed diagnosis is required for coverage, which is why many families begin with an evaluation — Behavioral Innovations can help you confirm your benefits first.

What insurance does Behavioral Innovations accept?

Behavioral Innovations works with plans including Optum/UHC, Aetna, Humana, BlueCross BlueShield, Cigna, Imagine Health, among others. If your plan isn't listed it's still worth asking — provider networks change often, so confirm your specific plan when you reach out.

What ages does Behavioral Innovations serve?

Behavioral Innovations serves ages 18 months - 10 years. If your child is near the edge of that range, it's worth reaching out — providers often make case-by-case decisions.

Where is Behavioral Innovations located?

Behavioral Innovations is located at 255 Lebanon Rd #212, Frisco, TX 75036, serving families throughout Frisco and the surrounding area. If getting there is difficult, ask whether telehealth or in-home options are available.

Is Behavioral Innovations accepting new clients?

Behavioral Innovations is currently accepting new clients in Frisco. Sharing your child's age and insurance up front helps them tell you quickly whether they're a fit — availability can change fast.

Ratings sourced from Google. Autism Services Finder verifies listings but doesn’t endorse providers. Updated July 2026.

255 Lebanon Rd #212, Frisco, TX 75036

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