Jessica Zuniga
BCBA, Co-Owner
BCBAM.S. Behavior Analysis
ABA Therapy
Beyond The Behavior
Center-based in Murphy, TX
5.0(1 Google reviews)
Accepting new clientsCenter-based
Contact this providerFree for families · no spam
Insurance
7 plans
Ages served
1–12
Availability
Accepting new clients
Setting
Center-based
Languages
English
Overview
ABA Therapy for autism in Murphy
A family-owned practice started in 2015, Beyond The Behavior runs two ABA therapy centers in Collin County — in Wylie and Murphy — after co-founders Joel and Jessica Zuniga identified a shortage of local services for children with autism. Kids ages 1–12 receive individualized treatment plans built and overseen by BCBAs, with therapy delivered one-on-one in a structured center setting. Offerings span initial assessments, center-based ABA, social skills groups, and an ABA prep program to help families support progress at home.
Best for
Children ages 1–12 in the Wylie or Murphy area whose families want flexible scheduling, active parent involvement, and BCBA-supervised center-based ABA without a minimum-hours commitment.
Their approach
Treatment plans are written by a BCBA for each child individually and carried out through one-on-one sessions at the center; parents can track their child's data in real time through an online system, and plans are updated as goals are met.
What to expect
Every new client goes through an assessment before therapy begins, then a BCBA writes a custom plan. Centers are open Monday–Friday, 8:30 AM to 5:30 PM; the practice does not provide transportation, though school bus drop-offs may be possible depending on route.
Services
Services & specialties
- Funding
- private insurancesingle case agreements
- Setting
- center
- BCBA Led
- Yes
- Age Focus
- 1–12
- Intensity
- flexible scheduling, no minimum hours required
- Program Type
- comprehensive
- Parent Training
- Yes
The people
Meet the Beyond The Behavior team
Team includes 3 BCBAs.
Allison Lazewski
BCBA
BCBA
Allison Lazewski is a BCBA working out of the Wylie center, where she supervises ABA therapy for children on the caseload there.
Afreen
BCBA
BCBA
Afreen is a BCBA at the Murphy location, delivering and overseeing individualized ABA programs for clients at that center.
Courtney Clements
BCaBA
BCaBA
Courtney Clements holds a BCaBA credential and works at the Murphy center, supporting treatment delivery under BCBA supervision.
Payment
Insurance & payment
UnitedHealthcareCignaMagellan HealthBlue Cross Blue ShieldHumanaUMRTRICARE
Coverage can change, so confirm your specific plan when you reach out.
Reputation
What families say about Beyond The Behavior
5.0
1 reviews
Ratings and reviews sourced from Google.
The space
More photos
Good to know
Common questions about Beyond The Behavior
Does Beyond The Behavior offer in-home or center-based ABA therapy?
Beyond The Behavior provides ABA therapy in center settings in and around Murphy. In-home suits families who want skills practiced in the child's own environment, while center-based offers a structured, distraction-light space.
How many hours of ABA therapy does Beyond The Behavior provide?
Programs typically run flexible scheduling, no minimum hours required, with the exact plan set by your child's BCBA after an initial assessment. Comprehensive programs address several developmental areas at once, while focused programs target specific skills.
Is ABA therapy covered by insurance in Texas?
In Texas, many commercial health plans and Texas Medicaid cover ABA therapy for children with an autism diagnosis. A confirmed diagnosis is required for coverage, which is why many families begin with an evaluation — Beyond The Behavior can help you confirm your benefits first.
What insurance does Beyond The Behavior accept?
Beyond The Behavior works with plans including UnitedHealthcare, Cigna, Magellan Health, Blue Cross Blue Shield, Humana, UMR, among others. If your plan isn't listed it's still worth asking — provider networks change often, so confirm your specific plan when you reach out.
What ages does Beyond The Behavior serve?
Beyond The Behavior serves ages 1–12. If your child is near the edge of that range, it's worth reaching out — providers often make case-by-case decisions.
Where is Beyond The Behavior located?
Beyond The Behavior is located at 416 Village Dr suite a, Murphy, TX 75094, serving families throughout Murphy and the surrounding area. If getting there is difficult, ask whether telehealth or in-home options are available.
Is Beyond The Behavior accepting new clients?
Beyond The Behavior is currently accepting new clients in Murphy. Sharing your child's age and insurance up front helps them tell you quickly whether they're a fit — availability can change fast.
Ratings sourced from Google. Autism Services Finder verifies listings but doesn’t endorse providers. Updated July 2026.
416 Village Dr suite a, Murphy, TX 75094
Keep looking
Similar providers nearby
Are you Beyond The Behavior? Claim this free listing to keep your information accurate and respond to families faster.
Claim this listing →