Behavioral Innovations - ABA Therapy For Kids with Autism
Center-based in Plano, TX
Insurance
9 plans + Medicaid
Ages served
18 months – 10 years
Availability
Accepting new clients
Setting
Center-based
Languages
English
Overview
Autism therapy and services in Plano
Located on the Plano–Murphy border in Collin County, this Behavioral Innovations center delivers center-based ABA therapy, autism diagnostic evaluations, and an after-school social skills program for children ages 18 months to 10 years. Part of a network with 80+ clinics and more than 25 years in operation, the Murphy site pairs each child with a BCBA-supervised team providing personalized 1:1 sessions. Families from Parker, Richardson, Sachse, and Wylie regularly use this location.
Best for
Children ages 18 months to 10 years in the Murphy/Plano corridor whose families want comprehensive center-based ABA, access to on-site diagnostic evaluation, and optional after-school social skills programming.
Their approach
Treatment is built around individualized plans created by Board-Certified Behavior Analysts, with 1:1 therapy typically running 20 to 40 hours each week. Parents are active participants throughout, and the Beyond the Bell after-school program uses ABA methods to help school-aged kids practice social skills in real time.
What to expect
Reaching out to an intake advocate is the first step — the team aims to have a full care plan in place before a child's first session. The center accepts Aetna, BCBS, Cigna, Humana, Imagine Health, Magellan, Optum, Tricare, and Texas Medicaid, and staff assist with insurance verification.
Services
Services & specialties
ABA Therapy
- Funding
- insuranceMedicaidTricare
- Setting
- center
- BCBA Led
- Yes
- Age Focus
- 18 months – 10 years
- Intensity
- 20–40 hours per week
- Program Type
- comprehensive
- Parent Training
- Yes
- Insurance Auth Help
- Yes
Autism Diagnosis & Assessment
- Age Range
- under 10 years
- Evaluator Types
- psychologists
- Telehealth Eval
- Yes
- Scope Of Testing
- comprehensive assessments
Payment
Insurance & payment
Accepts Medicaid
Coverage can change, so confirm your specific plan when you reach out.
Reputation
What families say about Behavioral Innovations
Ratings and reviews sourced from Google.
Good to know
Common questions about Behavioral Innovations
Does Behavioral Innovations offer in-home or center-based ABA therapy?
Behavioral Innovations provides ABA therapy in center settings in and around Plano. In-home suits families who want skills practiced in the child's own environment, while center-based offers a structured, distraction-light space.
How many hours of ABA therapy does Behavioral Innovations provide?
Programs typically run 20–40 hours per week, with the exact plan set by your child's BCBA after an initial assessment. Comprehensive programs address several developmental areas at once, while focused programs target specific skills.
Is ABA therapy covered by insurance in Texas?
In Texas, many commercial health plans and Texas Medicaid cover ABA therapy for children with an autism diagnosis. A confirmed diagnosis is required for coverage, which is why many families begin with an evaluation — Behavioral Innovations can help you confirm your benefits first.
What insurance does Behavioral Innovations accept?
Behavioral Innovations works with plans including Aetna, BlueCross BlueShield, Cigna, Humana, Imagine Health, Magellan Health, among others. If your plan isn't listed it's still worth asking — provider networks change often, so confirm your specific plan when you reach out.
Does Behavioral Innovations accept Medicaid in Texas?
Yes — Behavioral Innovations accepts Texas Medicaid. Some plans require a referral or prior authorization first, and if you're still applying, ask about self-pay or sliding-scale options in the meantime.
What ages does Behavioral Innovations serve?
Behavioral Innovations serves ages 18 months – 10 years. If your child is near the edge of that range, it's worth reaching out — providers often make case-by-case decisions.
Where is Behavioral Innovations located?
Behavioral Innovations is located at 152 Brand Rd Suite 200, Plano, TX 75094, serving families throughout Plano and the surrounding area. If getting there is difficult, ask whether telehealth or in-home options are available.
Is Behavioral Innovations accepting new clients?
Behavioral Innovations is currently accepting new clients in Plano. Sharing your child's age and insurance up front helps them tell you quickly whether they're a fit — availability can change fast.
Ratings sourced from Google. Autism Services Finder verifies listings but doesn’t endorse providers. Updated July 2026.
152 Brand Rd Suite 200, Plano, TX 75094
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