Jessica Zuniga
BCBA, Co-Owner

Center-based in Wylie, TX
Insurance
7 plans
Ages served
1–12
Availability
Accepting new clients
Setting
Center-based
Languages
English
Overview
Founded by a husband-and-wife BCBA team in 2015, this Collin County clinic set out to fill a real gap in local autism services. Two locations — Wylie and Murphy — now serve children ages 1–12 with center-based ABA, assessments, social skills groups, and a parent prep program. Every treatment plan is custom-built by a BCBA and backed by ongoing data collection so families can track their child's progress.
Children ages 1–12 near Wylie or Murphy whose families want a family-owned ABA practice with flexible scheduling and no required minimum hours.
BCBAs design individualized plans and adjust them as children hit goals; behavior technicians implement sessions while parents stay in the loop through an online data system. Families don't need to commit to a set number of weekly hours — intensity is matched to each child's specific needs.
The process starts with a formal ABA assessment before any therapy begins, and a BCBA then writes the treatment plan from those findings. Centers run Monday through Friday, 8:30 AM to 5:30 PM; Medicaid is not yet accepted, though the practice is actively working toward it, and single case agreements are available for out-of-network plans.
Services
The people
Team includes 3 BCBAs.
BCBA, Co-Owner
BCBA
Allison is a Board Certified Behavior Analyst working with clients at the Wylie location.
BCBA
Afreen is a BCBA providing clinical services at the Murphy clinic.
BCaBA
Courtney holds BCaBA certification and supports the therapy team at the Murphy location.
Payment
Coverage can change, so confirm your specific plan when you reach out.
Reputation
Ratings and reviews sourced from Google.
The space



Good to know
Beyond the Behavior, LLC provides ABA therapy in center settings in and around Wylie. In-home suits families who want skills practiced in the child's own environment, while center-based offers a structured, distraction-light space.
Programs typically run Flexible — no minimum hours required; tailored to each child's needs, with the exact plan set by your child's BCBA after an initial assessment. Comprehensive programs address several developmental areas at once, while focused programs target specific skills.
In Texas, many commercial health plans and Texas Medicaid cover ABA therapy for children with an autism diagnosis. A confirmed diagnosis is required for coverage, which is why many families begin with an evaluation — Beyond the Behavior, LLC can help you confirm your benefits first.
Beyond the Behavior, LLC works with plans including UnitedHealthcare, Cigna, Magellan Health, Blue Cross Blue Shield, UMR, Tricare, among others. If your plan isn't listed it's still worth asking — provider networks change often, so confirm your specific plan when you reach out.
Beyond the Behavior, LLC serves ages 1–12. If your child is near the edge of that range, it's worth reaching out — providers often make case-by-case decisions.
Beyond the Behavior, LLC is located at 611 S State Hwy 78 STE 124, Wylie, TX 75098, serving families throughout Wylie and the surrounding area. If getting there is difficult, ask whether telehealth or in-home options are available.
Beyond the Behavior, LLC is currently accepting new clients in Wylie. Sharing your child's age and insurance up front helps them tell you quickly whether they're a fit — availability can change fast.
Ratings sourced from Google. Autism Services Finder verifies listings but doesn’t endorse providers. Updated July 2026.
611 S State Hwy 78 STE 124, Wylie, TX 75098
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